The Affordable Care Act (ACA) marks a historic expansion of access to health care. Thanks to the law, an estimated 32 million previously uninsured Americans will pur-
chase health insurance in 2014. Fulfilling the reform’s potential, however, depends on successful outreach to those without coverage. Ideally, low and middle- income consumers will buy insurance with subsidies through Health Benefit Exchanges (Exchanges), where they can compare the price, quality, and benefits of competing plans. Web portals will serve as the primary access point to the Exchanges, but could prove less effective than anticipated if states do not pursue proper outreach and enrollment strategies. Click here to read more.