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Politico: Obamacare Advocates Refine Their Pitch to Millennials

By Natalie Villacorta

“Gone are the splashy tweets about health coverage from Katy Perry and the “brosurance” ads featuring guys doing keg stands. Fliers in coffee shops and bars are in, as are partnerships with community colleges and job training centers. Millennials are still a critical demographic for Obamacare, but young adults are being wooed very differently in Year Two of enrollment.” Read more here.