Young Invincibles’ Health Care Campaign Director Erin Hemlin wrote a guest blog post for Enroll America sharing successes from last year’s Open Enrollment period, as well as strategies for the upcoming Enrollment period (beginning November 15th!) You can read the full post here.

Strategy for OE2: Engage young adults through large-scale “awareness” events coupled with intimate direct enrollment opportunities.

Where and when it was used:
We used this strategy across the country, most notably in Texas, Florida, Illinois, California, and Virginia during the initial open enrollment period (OE1).

Notable metrics from OE1:
Metrics for a typical large-scale awareness event:

• 6-10 local partners
• 150-500 attendees/direct consumers reached
• 10,000+ engaged online