From Medieval to Millennial: Building and Marketing Modern, Youth-Oriented Apprenticeship Programs

Apprenticeships increasingly provide valuable opportunities for young adults, but young adult access to and knowledge about apprenticeships remains low. Tweet: Apprenticeships provide valuable opps to #millennials, but knowledge + access is low. New report explores why: http://bit.ly/YIapprentice This report highlights three key misconceptions that Millennials hold about apprenticeships: that apprenticeship programs don’t currently exist in their communities, that apprenticeships don’t pay, and that participating in an apprenticeship means never receiving a college degree.

Based on these misconceptions about apprenticeships, as well as stated job preferences among Millennials, we advance six recommendations for building and branding youth-friendly apprenticeship programs. Tweet: .@younginvincible addresses misconceptions Millennials hold about apprenticeships: http://bit.ly/YIapprentice

On the programmatic side, we recommend expanding pre-apprenticeship and job shadowing programs, building more apprenticeships that provide the option to receive college credentials, and starting apprentices in cohorts. On the marketing side, we suggest being more explicit about wages, building innovative social media marketing strategies, and using near-peers as ambassadors.  Doing so will both build a broader base of Millennial support for these programs and ensure that those opportunities fit the needs of today’s young people. Read the full report:

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Tweet: How do we build & market youth-oriented apprenticeship programs? New report from @younginvincible: http://bit.ly/YIapprentice SHARE THIS REPORT

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